Dr. Covey co-founded FranklinCovey Co. in 1997 to provide tools for change and growth for individuals and organizations worldwide. FranklinCovey offers solutions for professionals in the areas of leadership, trust, productivity, strategy execution, and individual effectiveness. Since March 2008, Dr. Covey has offered self-help and empowerment tools through a forum on his personal website called The Community. Users are able to set and track goals with the help of his online courses and ideas on self-leadership. Dr. Covey earned a BS in Business Administration from the University of Utah, an MBA from Harvard University, and a Doctorate from Brigham Young University. In 1996, Dr. Covey was named one of Time magazine’s 25 most influential Americans, and has been honored with numerous professional and humanitarian accolades and awards throughout his accomplished career. In addition, he has been the recipient of 10 honorary doctorates. Marketing Partner:

]]> http://www.globallycompetitive.com/?feed=rss2&p=956 0 http://www.globallycompetitive.com/?p=920 http://www.globallycompetitive.com/?p=920#comments Tue, 05 Jan 2010 02:29:37 +0000 brian http://www.globallycompetitive.com/?p=920

UCLA Anderson Executive Education has launched a series of one day programs that responds to the needs of TODAY’S executive. The Executive Series is a series of one day programs that offers today’s executives practical programs ranging from Behavioral Finance to Pitching Innovation. Here’s one program to definitely add to your Personal Learning Plan for 2010:

Executive Series: Building Your Personal Leadership Brand

Lead by William Arruda, whom Entrepreneur Magazine hails as the personal branding guru, you will learn the secrets of building and communicating a winning personal brand. Using an innovative 360-degree personal branding assessment provided before the program, you will gain clarity about your own personal brand and be ready to discuss it during the program. During the program you will develop a personal brand aspiration plan where you will map how you want to be known. Building Your Leadership Brand will be offered on February 9, 2010. This half-day session will include the following topics: Uncovering the brand called YOU Positioning yourself among your peers Building your personal media plan Using Web 2.0 tools to increase your visibility Making the most of social media for networking Designing your personal brand identity system If you have any questions about the session or would like more information, please feel free to contact us at (310) 825-2001, or by email at Innovate@UCLAExecEd.com

Executive Education, UCLA Anderson School of Management, 110 Westwood Plaza, A101D, Los Angeles, CA 90095-1464 To be excluded from all future emails sent by UCLA Executive Education, please email your request to execed@anderson.ucla.edu, and allow five working days to process.

With 6 weeks left until the end of the year, this is the best time of the year to do goal setting! Clear goals increase your confidence, develop your competence, and boost your levels of motivation. With the right set of goals and action plan, you can finish the year with a bang. This momentum will carry over into 2010, and you’ll be on fire when everyone else is just beginning to work on their New Year’s Resolutions!

I want to share a very valuable resource for goal setting. I’ve had this book on my shelf for years (an oldie but a goodie), and it’s been an important resource for my own goal setting. The book is called GOALS! by Brian Tracy, and it’s now available online for free download (ebook) on his website http://www.briantracy.com/.

Here are 7 Tips for 2009 Goal Setting:

1. Write down your goals
   • When you write down a goal, no matter how big or impossible it seems, you activate a series of forces in the universe that often make the impossible possible.
2. Create SMART goals
   • S = Specific
   • M = Measurable
   • A = Attainable
   • R = Realistic
   • T = Timely
3. Leverage Accountability Partners
   • There’s great value in sharing your goals with friends, family, and colleagues who are supportive. By taking a stand and sharing your goals, you’re less likely to slack off when the going gets tough. Encourage others to share their goals as well.
4. Put your goals in a visible place
   • Print out your goals and post them in a visible place that you will see them throughout the day. Examples may include: the bathroom mirror, the refrigerator, the wall above your desk, your nightstand, etc.
5. Review your goals daily
   • Read and re-read your goals in the morning when you first wake up and at night before going to bed. As Brian Tracy notes, “The result of rewriting and reviewing your goals each day, in the morning and evening, is that you will impress them ever more deeply into your subconscious mind. You will gradually move from positive thinking to positive knowing.”
6. Visualize your success
   • It’s important to visualize yourself accomplishing your goals. Think about your goals and envision yourself accomplishing them. These thoughts will translate directly into action.
7. Reward yourself
   • This is the best part of goal setting. Create a reward for yourself when you accomplish your goals. Whether it’s a trip, a new piece of clothing, or a new car – be sure to reward yourself for a job well done.

Stats:

1. By 2010, Generation Y will outnumber Baby Boomers. 96% of them have joined a social network.
2. Social Media is the #1 activity on the Web.
3. 1 out of 8 couples married in the U.S. last year met via social media
4. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years). Facebook added 100 million users in less than 9 months. iPhone applications hit 1 billion in 9 months.
5. If Facebook were a country it would be the world’s 4th largest, between the United States and Indonesia.
6. Yet, some sources say China’s QZone is larger with over 300 million using their services. (Facebook’s ban in China plays into this.)
7. ComScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network.
8. A 2009 US Department of Education study revealed that on average, online students out-performed those receiving face-to-face instruction.
9. 1 in 6 higher education students are enrolled in online curriculum.
10. The percentage of companies using LinkedIn as a primary tool to find employees?: 80%
11. The fastest growing segment on Facebook is 55-65 year-old women.
12. Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama.
13. 80% of Twitter usage is on mobile devices. People update anywhere, anytime…imagine what that means for bad customer experiences?
14. Generation Y and Z consider e-mail passé. In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen.
15. What happens in Vegas stays on YouTube, Flickr, Twitter and Facebook.
16. The #2 largest search engine in the world is YouTube.
17. Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica. 78% of these articles are non-English.
18. There are over 200,000,000 blogs.
19. 54% = Number of bloggers who post content or tweet daily.
20. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth.
21. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour.
22. Facebook users (not employees) translated the site from English to Spanish via a Wiki in less than 4 weeks at a total cost to Facebook of: $0
23. 25% of search results for the World’s Top 20 largest brands are links to user-generated content.
24. 34% of bloggers post opinions about products & brands.
25. People care more about how their social graph ranks products and services than how Google ranks them.
26. 78% of consumers trust peer recommendations.
27. Only 14% trust advertisements.
28. Only 18% of traditional TV campaigns generate a positive ROI.
29. 90% of people that can TiVo ads do.
30. Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009.
31. 25% of Americans in the past month said they watched a short video…on their phone.
32. According to CEO Jeff Bezos, 35% of book sales on Amazon are for the Kindle device, when available.
33. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
34. In the near future we will no longer search for products and services they will find us via social media.
35. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
36. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy; i.e., listening first, selling second.
37. Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.

Sources:

1. Source: Grunwald Associates National Study – Info highlighted on Trendspotting Blog
2. Source: Huffington Post
3. Source: McKinsey Study also posted by David Dalka
4. Source: First Stats: United Nations Cyberschoolbus Document • Facebook Stat: Mashable • iPhone Stat: Apple
5. Source: Facebook
6. Source: TechCrunch
7. Source: comScore
8. Source: U.S.
   Department of Education Study
9. Source: Attempting to relocate
10. Source: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment. 95% will use LinkedIn in their assessment. When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%
11. Source: Inside Facebook Blog
12. Source: Twitter & World Population Data
13. Source: Attempting to relocate
14. Source: Metro Newspaper
15. Opinion, not a statistic
16. Source: TGDaily
17. Source: www.wikipedia.org – calculated based on # articles per language category
18. Source: China Internet Information Center, Technorati, Wikipedia
19. Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
20. Opinion, not a statistic
21. Calculated based of Wikipedia article data found at www.wikipedia.org
22. Source: TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above
23. Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
24. Source: Universal McCann’s Social Media Research Wave 3
25. Opinion, not a statistic
26. Source: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)
27. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007
28. Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007
29. Source: Starcom USA-TiVo
30. Source: Nielsen
31. Source: Solutions Research Group
32. Source: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5
33. Source: Yahoo Finance
34. Opinion from Socialnomics
35. Source: Facebook
36. Music in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single