Integrated Marketing Checklist

I’ve created a marketing checklist for my clients. If you’re responsible for the growth of your business (as an entrepreneur, salesperson, or senior executive), this checklist will identify areas of improvement for your business. Feel free to download and share it.

Baby Boomers Drive New Businesses

Here’s a segment on CNBC “Squawk on the Street” segment on which UCLA Anderson Professor George Abe was a featured guest on Monday (8/31/09).  Abe, Lecturer and Faculty Director – Applied Management Research Program, discusses baby boomers starting entrepreneurial ventures during the current recession.