The year is winding down, and if you’re anything like me, you’re planning on spending some time doing goal setting and planning for 2010. For many executives, investing in their personal brand is an important goal for the coming year. Personal branding is getting a great deal of attention these days, and for good reason. In fact, I would go as so far as to say that the only security in today’s environment is a strong personal brand.
UCLA Anderson Executive Education has launched a series of one day programs that responds to the needs of TODAY’S executive. The Executive Series is a series of one day programs that offers today’s executives practical programs ranging from Behavioral Finance to Pitching Innovation. Here’s one program to definitely add to your Personal Learning Plan for 2010:
Executive Series: Building Your Personal Leadership Brand
Lead by William Arruda, whom Entrepreneur Magazine hails as the personal branding guru, you will learn the secrets of building and communicating a winning personal brand.
Using an innovative 360-degree personal branding assessment provided before the program, you will gain clarity about your own personal brand and be ready to discuss it during the program. During the program you will develop a personal brand aspiration plan where you will map how you want to be known.
Building Your Leadership Brand will be offered on February 9, 2010. This half-day session will include the following topics:
Uncovering the brand called YOU
Positioning yourself among your peers
Building your personal media plan
Using Web 2.0 tools to increase your visibility
Making the most of social media for networking
Designing your personal brand identity system
If you have any questions about the session or would like more information, please feel free to contact us at (310) 825-2001, or by email at Innovate@UCLAExecEd.com
Executive Education, UCLA Anderson School of Management, 110 Westwood Plaza, A101D, Los Angeles, CA 90095-1464
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Here’s a powerful video from Erik Qualman’sSocialnomics blog that shows how social media is changing our lives and our businesses. If you’re unsure about investing in social media, watch this.. Data/Stats from the Video(sources are listed below by corresponding #):
Stats:
By 2010, Generation Y will outnumber Baby Boomers. 96% of them have joined a social network.
Social Media is the #1 activity on the Web.
1 out of 8 couples married in the U.S. last year met via social media
Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years). Facebook added 100 million users in less than 9 months. iPhone applications hit 1 billion in 9 months.
If Facebook were a country it would be the world’s 4th largest, between the United States and Indonesia.
Yet, some sources say China’s QZone is larger with over 300 million using their services. (Facebook’s ban in China plays into this.)
ComScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network.
A 2009 US Department of Education study revealed that on average, online students out-performed those receiving face-to-face instruction.
1 in 6 higher education students are enrolled in online curriculum.
The percentage of companies using LinkedIn as a primary tool to find employees?: 80%
The fastest growing segment on Facebook is 55-65 year-old women.
Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama.
80% of Twitter usage is on mobile devices. People update anywhere, anytime…imagine what that means for bad customer experiences?
Generation Y and Z consider e-mail passé. In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen.
What happens in Vegas stays on YouTube, Flickr, Twitter and Facebook.
The #2 largest search engine in the world is YouTube.
Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica. 78% of these articles are non-English.
There are over 200,000,000 blogs.
54% = Number of bloggers who post content or tweet daily.
Because of the speed in which social media enables communication, word of mouth now becomes world of mouth.
If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour.
Facebook users (not employees) translated the site from English to Spanish via a Wiki in less than 4 weeks at a total cost to Facebook of: $0
25% of search results for the World’s Top 20 largest brands are links to user-generated content.
34% of bloggers post opinions about products & brands.
People care more about how their social graph ranks products and services than how Google ranks them.
78% of consumers trust peer recommendations.
Only 14% trust advertisements.
Only 18% of traditional TV campaigns generate a positive ROI.
90% of people that can TiVo ads do.
Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009.
25% of Americans in the past month said they watched a short video…on their phone.
According to CEO Jeff Bezos, 35% of book sales on Amazon are for the Kindle device, when available.
24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.
In the near future we will no longer search for products and services they will find us via social media.
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.
Successful companies in social media act more like Dale Carnegie and less like David Ogilvy; i.e., listening first, selling second.
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.
Addendum: Thanks to Mariana Evica for the prompting about the omission of the primary source of data presented in the video. Below are the sources (with hyperlinks, where available) cited by Erik Qualman.
Sources:
Source: Grunwald Associates National Study – Info highlighted on Trendspotting Blog
Source: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment. 95% will use LinkedIn in their assessment. When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%
Source: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
Opinion, not a statistic
Calculated based of Wikipedia article data found at www.wikipedia.org
Source: TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above
Source: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results
